In 2007-08, Head Coach Ben Conrad will enter his third season at the helm of the Upper Iowa Women's Basketball program. Conrad started on June 1, 2005 and inherited a program that had combined to go 20-57 in the previous three seasons, including a 1-18 record against Division II opponents.

After a difficult transition season in 2005-06 as a "provisional status Division 2" program, the Peacocks became full members of the Northern Sun in Conrad's second season at UIU. During the 2006-07 season, Conrad's first Peacock recruiting class arrived on campus and quickly established itself. This campaign saw freshman guard Andrea Downs named NSIC Freshman of the Year, and 3 true freshmen combine for over 50 starts and 20 points per game in 2006-07. During this campaign, the Peacocks earned the seventh seed in the NSIC tournament in just their first year of "Full Division 2 membership" status. Conrad's young Peacocks would win 9 games in his second year, the most of any UIU team in five years. They were involved in an astounding 9 losses where UIU either was ahead, tied, or within a basket inside 2:00 to play or overtime.

Prior to taking the reins at Upper Iowa, Conrad spent three seasons at Des Moines Area Community College. Where he inherited a program with a combined 18 wins over the previous three seasons, Conrad immediately turned things around, guiding DMACC to a 20-12 record in 2002-03. That club set school records for total wins, conference wins and advanced to the Regional Semi Finals.

The records continued to fall in 2003-04 as Conrad's Bears went 27-6 and advanced to another Regional Semi Final. In Conrad's final season at DMACC, the 2004-05 squad posted a 24-9 record and was ranked as high as 5th in the nation. When the dust settled, after three years at DMACC, Conrad had amassed a 71-27 record, recruited and coached the first two All Americans in school history, recruited and coached 12 All Conference selections, spent 21 weeks in the NJCAA Top 15 National Poll, and coached 9 players that signed with Division 1 or 2 programs.

Conrad started his coaching career as a Student Assistant with the University of Northern Iowa men's basketball program from 1996-99, working under legendary coach Eldon Miller. He served as a Graduate Assistant with the Iowa State University women's basketball team in 2000-01. That season, the Cyclones won the Big 12 Conference Tournament and reached the Sweet 16 in the NCAA Tournament.

Conrad spent the 2001-02 season as an Assistant Men's Basketball Coach at Graceland University , helping Graceland to its best season in five years, before moving to DMACC.

A graduate of North Polk High School in Alleman, Conrad earned his Bachelors Degree in Political Science from UNI in 1999 and his Masters Degree in Exercise Science from Iowa State in 2001. Conrad is a member of the Women's Basketball Coaches Association.

Conrad resides in Fayette with his wife Grace and their son Colin.